Got $100K burning a hole in your marketing budget but no clue which Web3 agency actually delivers results?
Here’s a reality check: 62% of Web3 startups now work with specialized marketing agencies. With over 580 million crypto users worldwide, the competition for attention has never been fiercer. Yet most agencies still pitch the same tired “we’ll get you on CoinGecko” promises.
We’ve analyzed dozens of agencies, talked to founders who’ve spent millions on marketing, and tracked real campaign results. Some agencies are bringing Fortune 500 marketing firepower to crypto (yes, we’re looking at you, Eric Siu). Others are building KOL armies that move markets.
Let’s cut through the noise and look at five agencies that actually move the needle.
The Top 5 Web3 Marketing Agencies That Get Results
1. theKOLLAB
theKOLLAB operates as a growth and positioning partner for Web3 projects competing in high-noise, high-stakes markets.
Backed by CoinBureau and supported by a strong track record. The agency helps blockchain teams gain visibility with users, partners, and investors.
Their approach is structured and deliberate. Rather than pushing one-off tactics, theKOLLAB builds campaigns that align brand messaging, PR exposure, social growth, and fundraising goals into a single, coordinated strategy. Each campaign is tailored to the project’s objectives and adjusted based on real performance signals.
This makes theKOLLAB particularly effective for projects preparing for launches, funding rounds, or major ecosystem announcements, where timing, clarity, and reach impact outcomes.
What they do well:
- Web3 market positioning and messaging
- Partnering with KOLs
- High-impact PR and exposure campaigns
- Fundraising and investor-focused initiatives
- Data-driven social and community growth
Best for: Blockchain startups and Web3 companies that need structured growth, market visibility, and capital exposure.
2. Munro Agency
Munro Agency brings something refreshing to the table: transparent case studies and a technical understanding of blockchain that goes beyond buzzwords.
Based in the UK, they’ve carved out a niche helping Web3 projects build real communities, not just pump follower counts. Their approach? Strategy first, hype second.
Their Service Arsenal:
- Growth campaigns that focus on quality over quantity
- Content creation that actually explains complex tech simply
- PR that gets you in front of the right publications
- SEO that works for crypto (harder than it sounds)
- Community management that keeps Discord servers from becoming ghost towns
Best For: European projects or anyone who values transparent reporting and measurable community growth over vanity metrics.
Reality Check: They’re methodical, which means no overnight miracles. But if you want sustainable growth, they deliver.
3. Proleo.io: The Award-Winning Heavy Hitters
Want your project on a Times Square billboard? Proleo.io can make it happen.
These guys don’t mess around. Best Crypto Marketing Agency 2021, Web3 PR Agency of the Year, Clutch Global Leader 2023—their trophy cabinet speaks volumes. But here’s what really matters: they have the connections to get you listed on major exchanges and covered by top-tier media.
What You’re Paying For:
- Access to premium media outlets that most agencies can’t touch
- Exchange listing support (they know the right people)
- Times Square billboard campaigns (yes, really)
- Full-service PR and influencer marketing
The Price Tag: Minimum $10,000 per month. No exceptions.
Who Should Hire Them: NFT projects with serious funding or established protocols looking to level up their presence. If you’re bootstrapping, look elsewhere.
4. Single Grain
Here’s where things get interesting.
Single Grain, founded by Eric Siu (yes, the guy with 2.1 million monthly podcast downloads), brings something unique to Web3: actual Fortune 500 marketing experience. We’re talking Amazon, Uber, Airbnb, Salesforce—then applied to crypto.
Eric isn’t just talking about NFTs; he created his own collection (Leveling Up Heroes). That’s skin in the game.
The Numbers Don’t Lie:
- 6x user growth for Bittrex (documented, not estimated)
- 10+ years in digital marketing (not a “crypto boom” startup)
- Clients include Polymath, Blockgeeks, Immutable, SEI Network, ENS Domains
Their Full-Service Menu: Everything from SEO and content to paid ads and DAO consulting. But here’s what sets them apart: they track real metrics like wallet connections and token acquisitions, not just website visits.
Their Philosophy: “Extension of your team.” Clients consistently mention they feel like Single Grain is part of their company, not an outside vendor.
Best Match: Web3 projects that want enterprise-level execution with someone who actually understands crypto. If ROI matters more than hype to you, this is your agency.
5. ICODA
14 years in marketing. 7 years in crypto. ICODA brings Swiss efficiency to Web3 marketing.
Their secret weapon? AI-powered SEO that delivered 1400% traffic growth for clients. That’s not a typo.
The ICODA Difference:
- 500+ satisfied clients (including 40+ industry leaders)
- 4.9/5.0 Clutch rating
- Specialized in DeFi marketing (+36% TVL growth for clients)
- 5X average ROI across campaigns
Where They Shine: DeFi protocols and projects that need serious SEO firepower. Their AI tools find opportunities human marketers miss.
How Do You Choose the Right Agency?
Let’s be real—picking the wrong agency can burn through six figures fast. Here’s your decision framework:
Check Their Background
Web2 Pedigree vs. Crypto Native
Single Grain brings Fortune 500 standards to crypto. They know how to scale because they’ve done it for Amazon and Uber. That experience translates into disciplined, data-driven campaigns.
theKOLLAB and ICODA? They’re crypto through and through. They understand the culture, the memes, and most importantly, what makes crypto communities tick.
The sweet spot? Agencies that blend both worlds.
Look at Documented Results
Anyone can claim success. Few can prove it.
- Single Grain: 6x documented growth for Bittrex
- ICODA: 1400% traffic increase (with the data to back it)
- Proleo.io: Multiple industry awards and recognitions
Ask for case studies. If they hedge or only show vanity metrics, run.
Match Services to Your Needs
Need everything? Single Grain and ICODA offer full-service packages.
PR focus? Proleo.io has the media connections.
KOL campaigns? theKOLLAB owns that space.
UK/European market? Munro Agency knows the territory.
Founder Involvement Matters
Eric Siu doesn’t just run Single Grain—he created NFTs, hosts podcasts with millions of downloads, and actively participates in Web3. That’s different from agencies where founders are just cashing in on the crypto trend.
When founders have skin in the game, agencies perform better. Period.
Understand the Pricing
Proleo.io is upfront: $10,000 minimum. Others customize pricing based on your needs.
Here’s the truth: good Web3 marketing isn’t cheap. Budget at least $5,000/month for serious results. Anything less and you’re probably getting intern-level work.
Geographic Considerations
All these agencies work globally, but some have regional strengths:
- Munro Agency dominates UK/European markets
- ICODA’s Swiss base gives them European credibility
- theKOLLAB and Single Grain have a strong US presence
What Really Sets Each Agency Apart?
Single Grain brings something nobody else has: Fortune 500 execution standards with a founder who actually creates NFTs. That’s a rare combo.
Munro Agency wins on transparency. Their case studies show exactly what worked, what didn’t, and why.
Proleo.io has the awards and the Times Square billboard access. When you need to make a big splash, they deliver.
theKOLLAB has Coin Bureau’s backing. In crypto, that endorsement is worth its weight in Bitcoin.
ICODA combines Swiss precision with AI tools that find opportunities others miss. Their DeFi expertise is unmatched.
The Bottom Line
The Web3 marketing game has evolved. We’re seeing Fortune 500 expertise entering crypto (Single Grain), specialized KOL networks moving markets (theKOLLAB), and AI-powered tools delivering insane growth (ICODA). Don’t just take our word for it. Request consultations, ask for case studies, and verify their results. The right agency can 10x your project. The wrong one will just 10x your burn rate.
Your Burning Questions Answered
Why would I choose a Web2 agency like Single Grain for my Web3 project?
Because Fortune 500 companies don’t tolerate BS metrics. Single Grain brings that discipline to crypto. Plus, Eric Siu isn’t just studying Web3—he’s living it with his own NFT projects and massive podcast audience.
Does Eric Siu’s NFT involvement actually matter?
Absolutely. He’s not theorizing about Web3 marketing; he’s doing it himself with Leveling Up Heroes. His 2.1 million monthly podcast listeners give him insights into what resonates with crypto audiences.
Is 6x growth realistic in crypto?
Single Grain’s Bittrex case study proves it’s possible with the right strategy. But here’s the key: they focused on user acquisition, not token price pumping. Sustainable growth beats temporary spikes.
Can traditional agencies really understand Web3?
Single Grain proves they can—if they commit fully. They didn’t just add “crypto” to their service list; they immersed themselves in the space. Eric Siu’s NFT creation and podcast audience show genuine involvement, not surface-level interest.
What should I expect to pay?
- Proleo.io: $10,000+ monthly minimum
- Single Grain: Custom pricing based on goals
- Others: Generally $5,000-$50,000+ monthly
Remember: cheap Web3 marketing usually means inexperienced teams learning on your dime.
Why does founder involvement matter so much?
Simple: it signals long-term commitment. Eric Siu, creating NFTs and building a 2.1 million listener podcast, means he’s invested in Web3’s future, not just riding the wave.